Forrester Groundswell Awards: Business to Business

Energizing the Fans

By JackBe & Never Stop Marketing (Listening)

The Mashup Developer Community is designed to help mashup enthusiasts connect with each other and with leading Mashup experts - from JackBe and across the industry. Whether an enterprise mashup developer, analyst, reporter, or forum visitor, it is a valuable location for discussion, learning and sharing.

The MDC was built on a Drupal platform with the goal of enabling conversations that are more relevant and targeted to each member's mashup interest. By leveraging Twitter, ShareThis and Digg connectivity, the MDC broadcasts frequent blog posts (from the community managers and members), technical education and support (from the JackBe engineering team), the occasional contest, and an array of user-generated support Q&A.
In addition to the many educational and support features that the MDC community offers, all members receive a free developer edition of JackBe's award-winning Enterprise Mashup Platform, Presto.
With the tools and support of the MDC, developers are now able to actually demonstrate the potential of mashups and the promise that they hold for their organizations. For business executives intrigued by the potential of "enterprise mashups" (and how they can help them make faster, more effective decisions), these tangible proofs of concept are invaluable.

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(6 votes)
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The Conversation

By Eloqua (Talking)

Eloqua's The Conversation (http://illuminate.eloqua.com/), is a fully interactive sales tool built to be shared, distributed and visited by those looking to learn more about how to make online marketing efforts more effective and demonstrate tangible ROI. The Conversation was built to turn Eloqua.com visitors into pre-qualified, motivated leads and to increase the sales velocity for existing prospects.

The Conversation takes a humorous and engaging approach to educating prospects about the company's suite of products by leading them through a smart, interactive Q&A - making the educational process two-way rather than simply flowing from the company to the prospect.

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(15 votes)
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SAP EcoHub - Solution Marketplace for SAP and Partners

By SAP AG (Energizing)

SAP EcoHub is an online marketplace allowing customers to discover, evaluate and buy solutions, and to engage partners to deploy solutions offered by the SAP ecosystem. For SAP partners who market their offerings on the SAP EcoHub, their product or service offering is assigned a storefront. Unlike traditional online marketplaces, the SAP EcoHub storefront aggregates the full scope of the SAP ecosystem of customers and partners and brings to one place a combination of "traditional" content i.e. customer success stories, reference customers, online demos, solution briefs and technical specification with community-powered Web 2.0 contributions, input and perspectives.

Storefront owners (partners) also have the ability to identify and pull in relevant links from SAP's 1.7 million member SAP Community Network (SCN) forums that are related to their product offering. All of these new experiences on SAP EcoHub leads to more awareness, new leads and shorter sales cycles energizing sales for SAP and partners.

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(1 vote)
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CRM online community in SAP's Community Network (CRM@BPX)

By SAP (Supporting)

The SAP CRM online community (CRM@BPX) is part of SAP's community network with more than 1.7 million members. Customers, partners and CRM experts connect with their peers, share their experiences, best practices and insights, read or post blogs, get or give help in multiple discussion forums, collaborate in building a CRM wiki, and get the latest news and product updates on the CRM homepage. SAP also provides community members with convenient access to whitepapers, articles, demo videos, e-learning content, customer case studies, benchmarking statistics, webcasts and much more. A powerful platform for customer engagement BPX enables customer-to-customer interaction and networking and serves as an innovative channel for news, implementation support, education and customer feedback. Launched in December 2007 CRM@BPX is now a vibrant and fast growing online community through the commitment and dedication of SAP customers, partners, and mentors as well as the engagement of SAP employees.

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(5 votes)
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Vergo Marketing

By Vergo Marketing (Embracing)

Adam Smith, the founder of economic theory, believed people did business when they felt it was in their best interest to do so. In other words, the seller sells as he feels he is getting a good price, and the buyer buys as he is getting something he values greater than his money. Both parties feel they are winning.

The lead generation industry is supposed to help consumers make better decisions by providing them with more choices; unfortunately, what consumers are getting is overwhelmed and harassed by five different companies calling five times a day. For the lead buyer it is just as bad. Understanding that leads are going to five other competitors, lead buyers race to make sure they reach leads before their competition; thus, leading to the harassing five-times a day phone calls and very unhappy consumers.

VERGO Marketing, Inc. has broken this vicious circle and has returned to Smith’s economic theory. As an educational lead generation leader, VERGO Marketing prides itself on matching consumers with colleges, universities and degree programs that are relevant to their specific interests, needs and wants. Unlike other lead generation industry players mill-like practice of reselling leads, VERGO Marketing does not reduce, reuse nor recycle leads.

So, how does VERGO marketing stand above the rest and avoid the burn and churn practice of lead resale? VERGO creates custom micro-sites for our schools that are specifically targeted to reach prospective students whose education and career goals are congruent with each school's degree programs. Thus, creating a better experience for both the consumer and the school by meeting both the school's as well as the student's goals. VERGO's model improves upon many lead generation companies strategy to broadly market to drive potential students to a directory. VERGO's way is how lead generation should be done.

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MetricStream community By Regalix

By Regalix (Spreading)

Regalix client - MetricStream -- is a venture-funded regulatory compliance solutions provider operating in the B-to-B arena. Competing in a highly competitive and fragmented marketplace with sales cycles of more than six months was proving to be a challenge for this startup, especially when the competition was some of the large Fortune 100 companies. Enter ComplianceOnline.com - an online portal built with the goal of creating and nurturing long-term leads in a non-invasive environment. ComplianceOnline was built to serve as the premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management. Today, it attracts more than two million visitors annually, 500,000 registered member-base, and is now a strong lead engine for its parent company - MetricStream. Some of the capabilities of this portal include -
- Education and training for the compliance professionals
- Forum for compliance experts to sell their services and products
- Largest compliance-focused search engine on the Internet
- Help community members educate each other

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