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CME Group

By CME Group

CME Group operates three global financial exchanges -- Chicago Mercantile Exchange, Chicago Board of Trade and New York Mercantile Exchange. We are using social media, and in particular the 800,000 followers we have on Twitter, to focus on building customer loyalty, building a "fan" base among people interested in finance/economics, and to build advocacy around issues that matter to us. Twitter also allows us to build a new channel for our brand in order to promote market integrity, financial innovation and customer service. In addition, we are using it to build a groundswell of knowledge and information sharing that CME Group is a trusted source for news and information on the global economy. We do this by employing a number of strategies. For instance, we have a 70/30 rule of content where 70% is indirectly related to our products from other sources (media, blogs, tweets) and 30% is directly from us. We also answer questions and engage in conversations by interviewing followers (#exchtalk) and responding to inquiries from customers, media and the general Twitter population.

http://twitter.com/cmegroup

During the financial crisis of the past 18 months traders, media, bloggers and consumers have been looking for trusted sources of information. When we created our Twitter account in September 2008 we were the first exchange in the world to do so and actively engage with followers. This helped quickly position CME Group as a financial regulated entity that wanted to listen to the market and wanted to engage in a dialogue. It also helped demonstrate that we are innovative and will use technology to our advantage. We are using items that we post and discuss to help us better understand what our customers are discussing in order to deliver content from our own web site. The exchange also uses it to post information from third parties that support many of our beliefs and positions on issues. Finally, the fact that we are helping customers and followers find information and answer questions about the markets shows that we are an organization that has embraced social media as a new marketplace altogether. We feel Twitter is a platform our customers have embraced for breaking news, insights into news, and to mine for unique points of view.

Sept. 2008 to present

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I always point to your work at...

Reviewed September 2, 2009 by Catherine, Next Level Everything

I always point to your work at CME when asked for about examples where social media was leveraged proactively.

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5-Stars for you and your team,...

Reviewed August 27, 2009 by Mary Conley Eggert

5-Stars for you and your team, Allan!... Given the real-time nature of the markets, Twitter is a perfect fit. Kudos to you and your team, Allan, for tapping the power of social media to keep market watchers in the know (and to listen)! The ratings on thi

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